PickStar has formed strategic partnerships with a number of likeminded organisations to develop and grow commercial opportunities for elite athletes, sports marketers and the wider sports industry.

Athlete Association Partners

AFL Players Association

The AFL Players Association is a key stakeholder in the AFL industry, representing the interests of both AFL and AFLW players past and present. PickStar works with AFL Players to develop commercial opportunities and life after sport pathways for its members.

Australian Basketball Players Association

The Australian Basketball Players Association represents Australia’s professional basketballers, both locally and internationally. PickStar works with the ABPA to develop personal brand and commercial opportunities for its members.

Professional Footballers Australia

The Professional Footballers Australia represents Australia’s elite footballers, both locally and internationally. PickStar works with the PFA to develop personal brand and commercial opportunities for its members.

Australian Netball Players Association

The Australian Netball Players Association promotes the interests and protects the welfare of Australia’s elite netballers. PickStar proactively works with the association and its members to open up access to commercial opportunities and also provide brand education and advice.

New Zealand Cricket Players Association

PickStar has a strategic relationship with the New Zealand Cricket Players Association, New Zealand’s peak representative body for professional cricketers, working together on commercial and player development opportunities for athletes past and present.

Athlete Generated Media (AGM) Partners


PlayersVoice and PickStar work together to help athletes create unique content and commercialise their brands. Read more about the AGM partnership here


Opendorse helps PickStar talent and clients effectively distribute content. Read more about the AGM partnership here.

Talent Activation Partners


PickStar works with Q-83 for advanced sports influencer authentication and analytics for talent, brand and agency clients.

SG Esports

PickStar has entered into esports, working with the SG Esports’ owned Gravitas team in the Oceanic Pro League to develop commercial opportunities for its athletes.

Want to enquire about partnering with PickStar? Get in touch.

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